If it ain’t broke don’t fix it. In 2004, Pharrell used a similar strategy to debut ICECREAM as he did with Billionaire Boys Club in the “Frontin” music video just a year earlier. This time around though, in Snoop Dogg’s “Drop It Like It’s Hot,” video, as Pharrell rapped, “See these ice cubes, see these ICECREAMs,” you literally couldn’t. The ICECREAM sneakers on the Virginia multi-hyphenate’s feet were blurred and this created an insurmountable buzz.
- Floor mat
- Vinyl material
- Screen-printed graphic
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